St John Ambulance SA_Annual Report 2021-2022

Annual Report 2021/22 43

St John Ambulance Australia SA Inc

POSITIVE STAKEHOLDER ENGAGEMENT

POSITIVE STAKEHOLDER ENGAGEMENT

St John SA is seen as an expert in the field of administering first aid and first aid training and therefore often gets asked to advise re health-related issues across numerous media outlets.

St John SA’s community offering is diverse and can be seen throughout the community in many forms including through our first aid at events, first aid training, first aid products, youth development and social inclusion programs. It is important that St John SA is visible in the community, enabling us to share our contribution to the community through our charitable work and to actively promote services we offer. We remain committed to ensuring our message of first aid and community is front of mind for South Australians. We are extremely appreciative of the support we receive from regional and metropolitan media in actively communicating stories about the work we do in the community and the contribution from our amazing people.

Some highlights of our community engagement initiatives in the last year have included:

Social Media platforms

LinkedIn followers St John Ambulance Australia (SA) Inc 1,214 linkedin.com/company/st-john-ambulance-australia-sa-inc

• St John SA teamed up with the Victor Harbor Council to bring lifesaving equipment to the Encounter Bay community by installing an AED at the Encounter Bay boat ramp.

Facebook followers St John Ambulance | SA

• Delivered lifesaving CPR training to 2,000 South Australians thanks for grant funded by Freemasons SA&NT.

9,764

facebook.com/stjohnambulancesa

• Educated 4,183 South Australian primary school student in Lifesaving First Aid through our complimentary First Aid in Schools (FAiS) program. Social media also plays a vital role in communicating our brand in the digital space and raising the profile of St John SA within the community. Twitter, LinkedIn, Facebook and Instagram are the primary platforms we use to provide regular updates about our people and St John SA happenings. Social media is an excellent tool for developing our brand, engaging with our audience, reaching a large segment of the market and increasing our visibility.

Twitter followers St John Ambulance SA

3,467

twitter.com/stjohn_sa

Instagram followers St John Ambulance SA

1,309

instagram.com/stjohnambulance_sa