St John Ambulance SA Inc. Annual Report 2019-2020

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St John Ambulance Australia SA Inc Annual Report 2019/20

POSITIVE STAKEHOLDER ENGAGEMENT

POSITIVE STAKEHOLDER ENGAGEMENT

St John’s presence in the community is visible in many forms, from our first aid volunteers in their iconic green uniforms to our first aid training venues, first aid products, defibrillator cabinets, media features and more. Being seen in the community is important to us so that we can share the positive impact of our charitable work, make the public aware of the services we offer, and ensure our message of first aid and community resilience is known by all South Australians. We greatly appreciate the support from metropolitan and regional media outlets that assist in communicating great stories about St John people and the work we do. One such example of this is the media coverage received for our Every Heartbeat Matters campaign, which has seen over 300 public access defibrillators installed in pubs and clubs throughout regional and remote South Australia. Public awareness of St John initiatives and services means that more people will have access to essential first aid training, products and services, social inclusion programs, and the opportunity to volunteer with an organisation that is all about supporting the South Australian community.

As a first aid expert, St John SA regularly provides representatives to deliver comment and advice on health-related issues for various media outlets.

Some highlights of our community engagement initiatives in the last year have included:

Social Media platforms

LinkedIn followers St John Ambulance Australia (SA) Inc 889 linkedin.com/company/st-john-ambulance-australia-sa-inc

• School visits to showcase St John vehicles and the role of volunteers

• Exhibiting at the 2019 Royal Adelaide Show and sharing the various facets of St John

Facebook followers St John Ambulance | SA

9,088

• Attending various aged care sector support and development events for program promotion, including the Disability, Ageing and Lifestyle Expo

facebook.com/stjohnambulancesa

Twitter followers St John Ambulance SA

3,437

• Attending university open days to facilitate CPR demonstrations and as a volunteer recruitment drive

twitter.com/stjohn_sa

• Donating a public access defibrillator to the bushfire-affected town of Lobethal, in conjunction with the Booze Brothers Staff Charitable Fund In addition to these engagement activities that raise the profile of St John in the community, social media also plays an important role in communicating our brand in the digital space. Facebook, Twitter and Instagram are our main platforms that provide regular updates about the people and happenings of St John SA. Social media is an excellent tool for engaging in real-time with our audience and reaching large numbers of people.

Instagram followers St John Ambulance SA

789

instagram.com/stjohnambulance_sa