St John Ambulance SA Ltd Annual Report 2024-25

Where our money comes from – revenue

Revenue by category

2024/25 ($’000)

Percentage

2023/24 ($’000)

2022/23 ($’000)

2021/22 ($’000)

2020/21 ($’000)

Training Fees

5,045

14%

5,211

4,567

4,710

4,964

Merchandising

4,302

12%

3,128

3,097

2,526

2,928

Grants

1,229

3%

1,234

989

1,334

2,070

Event Fees

1,511

4%

1,498

1,069

796

1,170

Investments

615

2%

733

676

381

460

Other

1,590

4%

945

655

614

713

Fundraising, donations and bequests

21,204

60%

18,638

15,014

14,249

12,187

Total

35,497

100% 31,387

26,067

24,610

24,492

During the year ended June 2025 we generated operating revenue of $35.5m, which was $4.1m or 13% higher than the previous year. Overall, the largest contributions to revenue were provided by the social enterprise activities - training fees, merchandising sales and fundraising income. These accounted for 86% of all revenue received. Of the other revenue sources, grants accounted for 3%, event fees 4% and investment income 2%. Training fees decreased $166k or 3% from the previous year, although opportunities for future growth are being explored through advertising and promotion of courses. Merchandising income increased 38% or $1.2m. This was predominantly due to componentry product sales, with the restocking team operating at capacity. Defibrillator sales were higher due to the new legislation to make Automated External Defibrillators (AEDs) mandatory in certain buildings, facilities and vehicles, creating safer spaces for all South Australians. The aim of the legislation is to improve survival rates from sudden cardiac arrest through increasing public access to AEDs. Fundraising income increased by $2.6m highlighting the success of recent engagement strategies and the generosity of our supporter base. This growth reflects both improved outreach efforts, a growing recognition of the impact of our work and a successful home lottery campaign, although it was also boosted through the sale of lottery major prizes as the winner elected the cash out option.

Annual Report 2024/25

46