St John SA Sponsorship Program 2019-20
SPONSORSHIP PROGRAM
2019/2020
MESSAGE FROM THE CEO
CONTENTS
4
Why sponsor St John SA
Established in Australia in 1883, St John Ambulance has been a household name for generations. From the original St John Ambulance Brigade and state ambulance service to today’s modern-day organisation, St John has been there for the South Australian community for more than 130 years. The innovative organisation we pride ourselves on today focuses on the provision of volunteer first aid services at events, first aid training and products, social inclusion programs, and youth development. All of these elements help us create a safer and more resilient South Australia. We are extremely proud of the reputation we have developed over the years – a reputation which has seen us appear in the top 4 most trusted charities in Australia for the last 3 years. This reputation has been built throughout our rich history and continues to be upheld by some 1600 volunteers who serve the South Australian community each and every day. It is very likely that you have been at an event where St John SA has been the chosen first aid provider. You may have even been treated by a St John volunteer yourself. From major state events attracting thousands of patrons, to local netball on a Saturday morning, St John covers it all. You will see us at the Tour Down Under, Adelaide 500, numerous Adelaide Oval events, the Royal Adelaide Show and Schoolies, just to name a few. “...make your brand synonymous with one of the most trusted charities in Australia.” [ ]
6
Choose one of 3 options
8
Option 1: Become a Presenting Partner
Option 2: Sponsor Individual Activities Events
10 12 14 16 18 20 22 24 26 28
CPR Lab
Training
First Aid in Schools
As a self-funded charity, we would not be able to train and equip the volunteers needed to provide care at all these events without the generous support of our sponsors and donors. You too could be part of the St John SA story and help us achieve our mission of building stronger communities through first aid. Past and present sponsors have had such a positive impact on our organisation and the services we have been able to offer to the community. Some recent examples of this include providing 1000 first aid kits and 6 AED packages to South Australian primary schools, facilitating free community CPR training, teaching primary school students lifesaving first aid skills free of charge, and encouraging more South Australians to learn first aid through exciting promotions. By sponsoring St John SA, you too can help to continue over 130 years of service to the community. You will put more lifesavers where they are needed, help support those at risk of social isolation, provide the highest level of first aid training, equipment and facilities to our volunteers and public training participants, and train the next generation of first aiders through our cadet and junior programs and First Aid in Schools.
Cadets
Community Care
Restocking
Golf Day
Badge Day
Awards Day
Within these pages you will see the opportunities afforded to your brand as a sponsor of St John SA. Tailor your commitment to the activities that best align with your business, or go all in to make your brand synonymous with one of the most trusted charities in Australia. Thank you for taking the time to consider supporting St John SA and we look forward to working together to create a safer and more resilient South Australia.
Option 3: Purchase a Sponsorship Package Gold Package
30 32 34
Silver Package
Bronze Package
Michael Cornish APM CEO, St John Ambulance Australia SA
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St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
2019
2017-18 IN NUMBERS
SPONSORSHIP PROGRAM
2,324
events and emergencies attended
18,931 patients treated
WHY SPONSOR ST JOHN SA?
[
]
We are top of mind: St John SA is the first choice in first aid training, services and products for most South Australians. We get seen: In the 2017/18 Financial Year, our Event Health Services teams covered some 2,324 events over 52 weeks. We are trusted: Through serving the community for over 130 years, we have become the strong, reputable and highly recognisable brand that St John SA is today. We make a difference: As a self-funded charity, the proceeds of our commercial activities go towards our many charitable activities as well as substantial volunteer operations across the state.
Independent research found Brand Recall for St John Ambulance to be over 90%. * This guide to sponsoring St John SA is designed to show you how your brand can benefit from supporting us in fulfilling our vision and mission.
79,859 17,743 272,645 48,883 first aid event duty hours community care hours public training hours
Our vision
public training certificates issued
Stronger communities through first aid.
8,197
school children trained in first aid
Our mission
$5,040,246
Making first aid part of everyone’s life.
total value of volunteering hours
Provide first aid related services which build community and individual resilience. *Prompted brand awareness: 91%. Consumer stated intent to use St John (when services required): 80%. Source: Metrix (September 2015).
5 TOP
St John Ambulance Australia has been voted in the top five most trusted charities in Australia for the past three years
page 4
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St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
CHOOSE ONE OF 3 OPTIONS
Are you ready to get your brand in the public eye and sponsor a South Australian charity that supports the community you live and work in? Then St John SA has an option for you to suit any budget!
SPONSOR INDIVIDUAL ACTIVITIES 2 If you want to mix and match, this is the option for you. You can choose any or all of our 10 activities and events throughout the year: Event Health Services, CPR Lab, Training, First Aid in Schools, Cadets, Community Care, Restocking, Golf Day, Badge Day and Awards Day. We give you the added flexibility of choosing your level of sponsorship for each activity or event you support. You could sponsor First Aid in Schools at Gold level, Awards Day at Silver, and Cadets at Bronze. Let us work with you to tailor your sponsorship to the individual activities that resonate with your brand. STARTING FROMA LOW$2,000
1 OPTION
BECOME A PRESENTING PARTNER
OPTION
BIG INVESTMENT = MAXIMUM EXPOSURE
Have your name in lights! The ultimate sponsorship opportunity will see your branding become synonymous with St John SA. Such exclusivity does not come easy though; you will have to get in quick – or fight it out – as there can only be 2 Presenting Partners per year! Your generous support will put you in pole position for visibility to our audience, at our events and activities, and on St John SA branding. If you want to be seen as a number one supporter of a South Australian charity that is all about caring for our community, then look no further!
See page 8 - 9
See page 10 - 29
3
PURCHASE A SPONSORSHIP PACKAGE
GOLD
SILVER
OPTION
Feeling a bit indecisive? Never fear – we make it easy for you by offering three complete Sponsorship Packages: Gold, Silver and Bronze. This will ensure maximum exposure for your brand across all of St John SA’s activities and events for the year at the level of sponsorship you choose.
BRONZE
See page 30 - 35
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St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
OPTION 1 | BECOME A PRESENTING PARTNER
REACH 22,916,907
ADVERTISING VALUE EQUIVALENT $1,443,528
90% DIGITAL
65% DIGITAL
8% ASSETS
22% ASSETS
1% PRINT
10% PRINT
3% PEOPLE
1% PEOPLE
Get maximum reach and advertising value with the Presenting Partner
Exclusive benefits to Presenting Partners include the following assets:
ultimate level of sponsorship: As a Presenting Partner, you will get in front of millions of eyeballs with exposure all year round and across the state of South Australia. Your brand will get hands-on engagement with over 50,000 training participants, with courses running constantly throughout the year. Moreover, we catch the eye of millions of event goers from local to interstate and international visitors. Presenting Partners receive exclusive branding opportunities, covering our 10 core activities and events. We only have 2 spots available per year.
ADVERTISING VALUE EQUIV.
22.9 MIL 4,761,998 8,670,598 8,510,898 9,134,598 REACH PER ANNUM 17,693,598 8,920,598 8,619,598 8,520,797 8,517,208 12,680,478
• Vehicles (Event Health
Services fleet, CPR Lab, First Aid in Schools (FAiS) vehicle, Restocking Van) Care, Restocking, Business Development and Training Uniforms (commercial training and FAiS)
EVENTS TRAINING FAIS CADETS COM CARE RESTOCKING GOLF DAY BADGE DAY AWARDS DAY CPR LAB
$836K $213K $124K $87K $98K $445K
• Uniforms (Community
• Restocking labels • CPR mannequins and in-class flyers • Cadet competitions and cooking aprons • Key Event Sponsorship on Awards Day, Badge Day and Golf Day The Reach and Advertising Value Equivalent (AVE) for Presenting Partners are shown on the right. To find out more about the media portfolio included in each activity or event flip through the respective individual activity pages in this guide.
$65K $94K $94K $134K $1.4MIL
TOTAL
$100K
Sponsorship Package
Presenting Partner Sponsorship is exclusively available to 2 sponsors per year.
The above figures for Total Reach per Annum and Total AVE account for overlaps in media portfolios between activities and events.
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St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
OPTION 2 | SPONSOR INDIVIDUAL ACTIVITIES
BRONZE
SILVER 4.7 $51K REACH VALUE
GOLD
PRESENTING PARTNER
3.1
17.6
12.9
98% DIGITAL
65% DIGITAL
98% DIGITAL
48% DIGITAL
VALUE $836K MIL REACH
VALUE $443K REACH MIL
REACH VALUE $36K MIL
MIL
1% ASSETS
34% ASSETS
51% ASSETS
1% ASSETS
1% PRINT
1% PRINT
1% PRINT
1% PRINT
0% PEOPLE
0% PEOPLE
0% PEOPLE
0% PEOPLE
Value = the advertising value equivalent (AVE) for sponsorship at each level - refer to back cover
Event Health Services Our Event Health Services (EHS) teams cover around 2,300 events per year, often every day of the week and on all weekends, across the state of South Australia. From large, multi-day events or concerts that draw international attention to country fairs, small community events and school sports days: Our volunteers and staff are seen by millions and interact with tens of thousands of event-goers who seek first aid treatment or non-clinical support. Get your logo in front of millions of eyeballs at venues such as the Adelaide Oval, Entertainment Centre or the Adelaide Showground, and through branding on our first aid marquees and flags, Reponse First Aid (RFA) kits and Bicycle Response Teams (BRT). A bonus exclusively reserved for Presenting Partners: Have your logo featured on our Emergency Services fleet of 20+ vehicles!
AGE: ALL GENDER: ALL AUDIENCE: COMMUNITY/PUBLIC
PRESENTING PARTNER
BRONZE
SILVER
GOLD
Vehicles Marquees Flags RFA Kits BRT Adhesive Strips eDMs Website Social Media Annual Report Corporate Video Sponsorship Package
$6K $4K $2K EXCLUSIVE TO PRESENTING PARTNERS
For more details on AVE and Reach per sponsorship level refer to pages 30-35. Find out more about the industry rates we used to calculate AVE on the back cover.
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St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
BRONZE
SILVER
GOLD
PRESENTING PARTNER
3.5
5.2
9.1
8.9
88% DIGITAL
92% DIGITAL
93% DIGITAL
95% DIGITAL
REACH
REACH
REACH
REACH
$69K MIL
$84K MIL
$134K MIL
$117K MIL
6% ASSETS
4% ASSETS
3% ASSETS
2% ASSETS
VALUE
VALUE
VALUE
VALUE
6% PRINT
4% PRINT
4% PRINT
3% PRINT
0% PEOPLE
0% PEOPLE
0% PEOPLE
0% PEOPLE
CPR LAB Value = the advertising value equivalent (AVE) for sponsorship at each level - refer to back cover AGE: ALL GENDER: ALL AUDIENCE: COMMUNITY/PUBLIC
CPR Lab (Community Engagement Vehicle) Our Community Engagement Vehicle, introduced in April 2018, is already becoming an iconic asset for education and training around cardiopulmonary resuscitation (CPR) and Automated External Defibrillators (AEDs). The CPR Lab is used at shows and community events across the state every week and can be booked by community groups. The 5m+ long vehicle is a guaranteed eye catcher - with a design that stands out, the van is accompanied by a setup of a marquee, picket fence and lawn, inviting members of the public to practise their CPR skills and familiarise themselves with the use of an AED, all whilst being immersed in our sponsors’ branding. As a sponsor of this unique fleet vehicle you receive more than just advertising value through branding on our physical assets: You will be part of an interactive, engaging and memorable activity. An outstanding benefit exclusive to our Presenting Partners is branding on the vehicle itself.
PRESENTING PARTNER
BRONZE
SILVER
GOLD
Vehicle
Marquee
Signage
eDMs
Website
Social Media
Annual Report
Corporate Video Sponsorship Package
$6K $4K $2K EXCLUSIVE TO PRESENTING PARTNERS
For more details on AVE and Reach per sponsorship level refer to pages 30-35. Find out more about the industry rates we used to calculate AVE on the back cover.
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St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
BRONZE
SILVER 4.9 REACH
GOLD
PRESENTING PARTNER
3.1
8.7
8.9
99% DIGITAL
98% DIGITAL
96% DIGITAL
98% DIGITAL
REACH
REACH
REACH
$87K MIL
$107K MIL
$146K MIL
$213K MIL
0% ASSETS
1% ASSETS
1% ASSETS
1% ASSETS
VALUE
VALUE
VALUE
VALUE
1% PRINT
1% PRINT
1% PRINT
1% PRINT
0% PEOPLE
0% PEOPLE
2% PEOPLE
0% PEOPLE
TRAINING Value = the advertising value equivalent (AVE) for sponsorship at each level - refer to back cover
First Aid Training With more than 272,000 public training hours in 2017/18, our trainers have substantial contact time with customers that represent the complete spectrum of society. We deliver training across the state at 28 public training venues as well as on-site for workplaces or group bookings. Specialised courses engage more specific demographics, for example new or expecting parents or people working in certain industries such as construction or education. With CPR being a core component of nearly all of our accredited first aid courses, putting your logo on our mannequins’ shirts will get more than 50,000 South Australians immersed in your brand throughout the year - that’s literally hands-on engagement! This unique branding opportunity is exclusively reserved for Presenting Partners.
AGE: 18 - 50 GENDER: ALL AUDIENCE: SA WORKFORCE
PRESENTING PARTNER
BRONZE
SILVER
GOLD
Uniforms
Mannequins
In-class Flyers
Student Notifications
In-class Banners
In-class Visual Aids
eDMs
Website
Social Media
Annual Report
Corporate Video
Sponsorship Package
$6K $4K $2K EXCLUSIVE TO PRESENTING PARTNERS
For more details on AVE and Reach per sponsorship level refer to pages 30-35. Find out more about the industry rates we used to calculate AVE on the back cover.
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St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
BRONZE
SILVER
GOLD
PRESENTING PARTNER
3.1
$52K MIL 4.8
8.5
8.6
99% DIGITAL
99% DIGITAL
97% DIGITAL
98% DIGITAL
REACH
REACH
REACH
VALUE $109K MIL REACH
$37K MIL
$124K MIL
0% ASSETS
0% ASSETS
1% ASSETS
1% ASSETS
VALUE
VALUE
VALUE
1% PRINT
1% PRINT
1% PRINT
1% PRINT
0% PEOPLE
0% PEOPLE
1% PEOPLE
0% PEOPLE
Value = the advertising value equivalent (AVE) for sponsorship at each level - refer to back cover
First Aid in Schools (FAiS) In 2017/18 St John SA trained more than 8,000 South Australian primary school kids in the lifesaving skills of first aid, all free of charge. Public interest in this charitable program is immense, which is not surprising, given that it significantly enhances community resilience through training young first aiders. receive a Show Bag valued at $7 each, with contents that encourage learning retention and engagement with the first aid topic. FAiS is available from Reception to Year 7. This medium also reaches the parents with tailored communication. As a sponsor of this amazing program you could see your brand featured on the FAiS vehicle, the dedicated FAiS website, the trainers’ uniforms, the Show Bag or its contents, our weekly eDMs to our 70,000+ database and posts to our 10,000+ strong social media following. Upon completion of the training session, all participating children
AGE: 5 - 13 GENDER: ALL AUDIENCE: CHILDREN & YOUNG PARENTS
PRESENTING PARTNER
BRONZE
SILVER
GOLD
Vehicle
Uniform
Show Bag
Gifts
eDMs
FAiSWebsite
St John SAWebsite
Social Media
Annual Report
Corporate Video
Sponsorship Package
$6K $4K $2K EXCLUSIVE TO PRESENTING PARTNERS
For more details on AVE and Reach per sponsorship level refer to pages 30-35. Find out more about the industry rates we used to calculate AVE on the back cover.
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St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
BRONZE
SILVER
GOLD
PRESENTING PARTNER
3.1
4.8
8.5
8.5
99% DIGITAL
99% DIGITAL
99% DIGITAL
99% DIGITAL
REACH
REACH
REACH
REACH
$35K MIL
$50K MIL
$84K MIL
$87K MIL
0% ASSETS
0% ASSETS
0% ASSETS
0% ASSETS
VALUE
VALUE
VALUE
VALUE
1% PRINT
1% PRINT
1% PRINT
1% PRINT
0% PEOPLE
0% PEOPLE
0% PEOPLE
0% PEOPLE
Value = the advertising value equivalent (AVE) for sponsorship at each level - refer to back cover
Cadets and Youth Development By sponsoring our Cadet and Youth Development Program you invest in tomorrow’s lifesavers. Cadets are seen at countless events across the state throughout the year, and the program is highly regarded by the public. As part of their learning, every cadet and junior fills in workbooks that facilitate learning retention and engagement, not only with the first aid topic but many other life skills. To earn certain badges, the youngsters participate in activities that require wearing an apron, for example in food preparation. Cadets also compete on local, state and national level on an annual basis. These events attract many visitors beyond the St John family, and sponsorship for these events is exclusive to Presenting Partners. Juniors are aged between 8 and 11 and cadets between 12 and 18.
AGE: 8 - 18 GENDER: ALL AUDIENCE: CHILDREN & TEENS
PRESENTING PARTNER
BRONZE
SILVER
GOLD
Workbooks
Competitions
Cooking Apron
eDMs
Website
Social Media
Annual Report
Corporate Video
Sponsorship Package
$6K $4K $2K EXCLUSIVE TO PRESENTING PARTNERS
For more details on AVE and Reach per sponsorship level refer to pages 30-35. Find out more about the industry rates we used to calculate AVE on the back cover.
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St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
BRONZE
SILVER
GOLD
PRESENTING PARTNER
3.1
$54K MIL 4.8
8.5
8.5
99% DIGITAL
99% DIGITAL
98% DIGITAL
99% DIGITAL
REACH
REACH
REACH
REACH
$39K MIL
$88K MIL
$98K MIL
0% ASSETS
0% ASSETS
0% ASSETS
0% ASSETS
VALUE
VALUE
VALUE
VALUE
1% PRINT
1% PRINT
1% PRINT
1% PRINT
0% PEOPLE
0% PEOPLE
1% PEOPLE
0% PEOPLE
COM CARE Value = the advertising value equivalent (AVE) for sponsorship at each level - refer to back cover
Community Care
AGE: 65+ GENDER: ALL AUDIENCE: AGED CARE SECTOR
Our social inclusion program, Community Care matches elderly, socially isolated South Australians with committed volunteers, adding value through care, empowerment and human connection. When sponsoring this activity, your reach will go far beyond the 500+ clients and just as many volunteers: Various events organised under the Community Care Program throughout the year are attended by families, friends and members of the public. Presenting Partners and Gold Sponsors are acknowledged in eDMs to over 70,000 subscribers every week of the year. All levels of sponsorship will be recognised on client statements, in the volunteer and client handbook, on the St John SA website, in our Annual Report as well as our Corporate Video.
PRESENTING PARTNER
BRONZE
SILVER
GOLD
Uniform
Client Statements
Handbook
eDMs
Website
Social Media
Annual Report
Corporate Video
Sponsorship Package
$6K $4K $2K EXCLUSIVE TO PRESENTING PARTNERS
For more details on AVE and Reach per sponsorship level refer to pages 30-35. Find out more about the industry rates we used to calculate AVE on the back cover.
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St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
BRONZE
SILVER
GOLD
PRESENTING PARTNER
3.1
4.8
8.5
12.7
99% DIGITAL
97% DIGITAL
18% DIGITAL
98% DIGITAL
REACH
REACH
VALUE $445K MIL REACH
REACH
$50K MIL
$83K MIL
$35K MIL
0% ASSETS
0% ASSETS
76% ASSETS
0% ASSETS
VALUE
VALUE
VALUE
1% PRINT
3% PRINT
1% PRINT
2% PRINT
0% PEOPLE
0% PEOPLE
5% PEOPLE
0% PEOPLE
RESTOCKING Value = the advertising value equivalent (AVE) for sponsorship at each level - refer to back cover
Restocking As South Australia’s first choice in first aid supplies, St John SA’s restocking teams travel across metro and regional areas every day of the week. Covering over 65,000 kilometres of city streets and country roads per year, our vehicles stand out even during peak hour, making them powerful mobile billboards. Our staff visit thousands of South Australian businesses every year to perform not only restocking services, but also workplace assessments. Get on board the Restocking Van - figuratively or literally - and depending on the level of sponsorship you can have your brand featured on our vehicles, Business Development (BD) uniforms, statements or labels, and receive publicity through our weekly eDMs to over 70,000 subscribers and social media posts to 10,000+ followers.
AGE: ALL GENDER: ALL AUDIENCE: BUSINESS OWNERS & MANAGERS
PRESENTING PARTNER
BRONZE
SILVER
GOLD
Vehicle
Technician Uniform
BD Uniform
Client Statements
Restocking Labels
eDMs
Website
Social Media
Annual Report
Corporate Video
Sponsorship Package
$6K $4K $2K EXCLUSIVE TO PRESENTING PARTNERS
For more details on AVE and Reach per sponsorship level refer to pages 30-35. Find out more about the industry rates we used to calculate AVE on the back cover.
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St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
BRONZE
SILVER
GOLD
PRESENTING PARTNER
4.8
4.8
4.8
4.8
98% DIGITAL
98% DIGITAL
98% DIGITAL
98% DIGITAL
$57K MIL
REACH
REACH
REACH
REACH
$55K MIL
$51K MIL
$65K MIL
0% ASSETS
0% ASSETS
0% ASSETS
0% ASSETS
VALUE
VALUE
VALUE
VALUE
1% PRINT
1% PRINT
1% PRINT
1% PRINT
1% PEOPLE
1% PEOPLE
1% PEOPLE
1% PEOPLE
Value = the advertising value equivalent (AVE) for sponsorship at each level - refer to back cover
St John SA Golf Day
AGE: 25 - 65 GENDER: 95% MALE AUDIENCE: SA BUSINESS ELITE
Engage with South Australia’s business elite and get your brand noticed and remembered! St John SA’s annual charity Golf Day sets the perfect scene for networking and building strong business relationships in a relaxed setting. In November each year, we offer you an exceptional branding opportunity at a prestigious Adelaide golf course. This is your chance to create memorable brand experiences, both on and off the green, and all for a good cause! Hole Sponsorship is included in all sponsorship levels and gives you countless options for activations, The first 2 Gold Sponsors to sign up for this event can choose between Breakfast and Lunch Sponsorship on the day. Presenting Partners will be recognised on all event branding as co-hosts of our Golf Day. entertainment or product sampling on the course.
PRESENTING PARTNER
BRONZE
SILVER
GOLD
Key Sponsor MC Recognition Hole Sponsor Breakfast Sponsor Lunch Sponsor
ONE OF THESE
Team of Four Golf Uniform
x2
Auction Booklet Golf Newsletter Golf Day Website St John SAWebsite Social Media Annual Report Corporate Video
Sponsorship Package
$6K $4K $2K EXCLUSIVE TO PRESENTING PARTNERS
For more details on AVE and Reach per sponsorship level refer to pages 30-35. Find out more about the industry rates we used to calculate AVE on the back cover.
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St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
BRONZE
SILVER
GOLD
PRESENTING PARTNER
3.1
4.8
8.6
8.7
96% DIGITAL
97% DIGITAL
87% DIGITAL
92% DIGITAL
REACH
REACH
REACH
REACH
$35K MIL
$50K MIL
$89K MIL
$94K MIL
0% ASSETS
0% ASSETS
0% ASSETS
0% ASSETS
VALUE
VALUE
VALUE
VALUE
4% PRINT
3% PRINT
13% PRINT
8% PRINT
0% PEOPLE
0% PEOPLE
0% PEOPLE
0% PEOPLE
BADGE DAY Value = the advertising value equivalent (AVE) for sponsorship at each level - refer to back cover
Badge Day With multiple events throughout Adelaide, Mount Gambier and regional locations, the St John SA Badge Day is a fundraising activity that catches the eye of the public. Our volunteers and staff will take the centre stage in shopping malls and public spaces, and our Key Sponsors will share in the action with their branding on pull-up banners, flags and across all media spend. Be featured exclusively in our print and online advertising, appeal letters and eDMs to our 70,000+ database as a Gold Sponsor or Presenting Partner. All levels of sponsorship receive recognition on our website, in our Annual Report and Corporate Video. Furthermore, Silver and Gold Sponsors and Presenting Partners will be acknowledged for their support with social media posts to our 10,000+ followers.
AGE: ALL GENDER: ALL AUDIENCE: COMMUNITY/PUBLIC
PRESENTING PARTNER
BRONZE
SILVER
GOLD
Key Sponsor
Advertising Sponsor
Appeal Letters
eDMs
Website
Social Media
Annual Report
Corporate Video
Sponsorship Package
$6K $4K $2K EXCLUSIVE TO PRESENTING PARTNERS
For more details on AVE and Reach per sponsorship level refer to pages 30-35. Find out more about the industry rates we used to calculate AVE on the back cover.
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St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
BRONZE
SILVER
GOLD
PRESENTING PARTNER
3.1
$51K MIL 4.8
8.5
8.5
93% DIGITAL
95% DIGITAL
86% DIGITAL
97% DIGITAL
REACH
REACH
REACH
REACH
$36K MIL
$84K MIL
$94K MIL
0% ASSETS
0% ASSETS
11% ASSETS
0% ASSETS
VALUE
VALUE
VALUE
VALUE
7% PRINT
5% PRINT
3% PRINT
3% PRINT
0% PEOPLE
0% PEOPLE
0% PEOPLE
0% PEOPLE
AWARDS DAY Value = the advertising value equivalent (AVE) for sponsorship at each level - refer to back cover
St John SA Awards Day
AGE: ALL GENDER: ALL AUDIENCE: ST JOHN SA MEMBERS & PUBLIC
Held in the grounds of iconic Government House in Adelaide in October, our annual Awards Day sees around 400 visitors from across the state each year. With ties to the monarchy and in line with the traditions of the Order of St John, this high profile event attracts a respectively high-profile audience. A unique benefit to Presenting Partners is recognition as a Key Sponsor of Awards Day, which means your branding will feature around the stage and venue, and you can even sponsor an award. All Awards Day Sponsors will be featured in the printed collateral of the event. Some levels of sponsorship will be acknowledged in event-related social media posts and eDMs to 70,000+ subscribers, as well as in additional communication sent out prior to and post the event.
PRESENTING PARTNER
BRONZE
SILVER
GOLD
Key Sponsor
Program Sponsor
eDMs
Website
Social Media
Annual Report
Corporate Video
His Excellency the Honourable Hieu Van Le AC is a key speaker at the St John SA Awards Day.
Sponsorship Package
$6K $4K $2K EXCLUSIVE TO PRESENTING PARTNERS
For more details on AVE and Reach per sponsorship level refer to pages 30-35. Find out more about the industry rates we used to calculate AVE on the back cover.
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St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
REACH 13,447,461
ADVERTISING VALUE EQUIVALENT $568,238
95% DIGITAL
82% DIGITAL
3% ASSETS
11% ASSETS
1% PRINT
6% PRINT
1% PEOPLE
1% PEOPLE
Gold Package
Exclusive benefits to Gold Sponsors and Presenting Partners: • Recognition in our weekly eDMs to a database of 70,000+ subscribers • Acknowledgement on student notifications (e.g. booking confirmations), with more than 53,000 people trained in FY2017/18 • First Aid in Schools: Show bag and content branding • Corporate Events: Badge Day (Recognition in
As a St John SA Gold Sponsor across our 10 core activities and events, your brand is guaranteed to get noticed all year round: Whether it is branding on first aid posts at events, items used by thousands of school kids learning first aid, or statements sent to our private and business customers. Have your logo on the single most requested first aid item at events, adhesive strips, and be a part of lifesaving campaigns with our Community Engagement Vehicle… Browse through the individual activities pages to find out more about the media portfolios included in your package. There is a limit of 5 Gold Sponsorships per activity* per year, so don’t miss out!
ADVERTISING VALUE EQUIV.
13.4 MIL 8,516,738 8,513,198 4,761,798 8,640,598 8,510,748 8,926,598 REACH PER ANNUM 12,893,598 8,710,598 8,543,598 8,511,371
EVENTS TRAINING FAIS CADETS COM CARE RESTOCKING GOLF DAY BADGE DAY AWARDS DAY CPR LAB
$443K $146K $109K
$84K $88K $83K $57K $89K $84K $117K
advertising and appeal letters) and Golf Day (Breakfast or Lunch Sponsorship)
• Restocking:
Acknowledgement on client statements
TOTAL
$568K
• Event Health Services: Branding on marquees, flags, Response First Aid
$60K
Sponsorship Package
(RFA) kits and Bicycle Response Team (BRT)
Breakfast and Lunch Sponsorship at our Golf Day are exclusive to Gold Level. * There are only 2 spots for the first 2 sponsors to sign up, so get in quick!
The above figures for Total Reach per Annum and Total AVE account for overlaps in media portfolios between activities and events.
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St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
ADVERTISING VALUE EQUIVALENT $139,837
REACH 5,128,661
97% DIGITAL
95% DIGITAL
1% ASSETS
3% ASSETS
1% PRINT
1% PRINT
1% PEOPLE
1% PEOPLE
Silver Package
Exclusive benefits to Presenting Partners, Gold and Silver Sponsors: • Event Health Services: Get your brand on our adhesive strips, the single most requested item at events throughout the state • First aid training: in-class banners • Social media See the table on the right for Reach per Annum and Advertising Value Equivalent (AVE) per year for this sponsorship package. To find out more about the industry rates we used to calculate AVE, flip to the back cover. acknowledgement throughout the year
Let your brand shine with the St John SA Silver Package! Silver Sponsors are acknowledged on our website, in our Annual Report and in our Corporate Video. But there’s more... Silver Status gets you noticed, with a particular focus on the social scene: Get onto the newsfeeds of our over 10,000 social media followers on Facebook, Twitter, LinkedIn and Instagram. Receive positive PR exposure as a sponsor of an exciting Public Access Defibrillator program, which will leave a mark across regional South Australia (or rather 312 marks in the form of lifesaving AEDs) and involves our CPR Lab. There is a limit of 10 Silver Sponsorships per activity or event per year, so get in quick before they sell out!
ADVERTISING VALUE EQUIV.
5.1MIL 4,761,598 4,761,371 4,766,738 4,760,598 4,761,598 4,760,598 4,760,748 5,176,598 REACH PER ANNUM 4,769,598 4,900,598
EVENTS TRAINING FAIS CADETS COM CARE RESTOCKING GOLF DAY BADGE DAY AWARDS DAY CPR LAB
$51K $107K $52K $50K $54K $50K $55K $50K $51K $84K
TOTAL
$139.9K
$40K
Sponsorship Package
Get tagging: Silver Sponsorship adds the benefit of Social Media acknowledgements throughout the year.
The above figures for Total Reach per Annum and Total AVE account for overlaps in media portfolios between activities and events.
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St John Ambulance Australia SA Inc Sponsorship Program 2019/2020
ADVERTISING VALUE EQUIVALENT $114,968
REACH 3,354,261
98% DIGITAL
89% DIGITAL
1% ASSETS
3% ASSETS
1% PRINT
8% PRINT
0% PEOPLE
0% PEOPLE
Bronze Package
There is a limit of 20 Bronze Sponsorships available per activity or event per year. Additional benefits for Bronze level include: • Corporate Events: Program Sponsorship at Awards Day • Recognition in cadet workbooks • Community Care: Recognition on Client Statements and in the Volunteer & Client Handbook • Acknowledgement on the First Aid in Schools website • Branding of in-class visual aids during first aid training The Reach per Annum and Advertising Value Equivalent (AVE) for the Bronze Package can be found in the table on the right. Refer to the back cover for industry rates used to calculate AVE.
Our Bronze Sponsorship package is your entry ticket to the hearts and minds of our customers: By sponsoring St John SA you join a winning team! All St John SA Sponsorship Levels - Bronze, Silver, Gold and Presenting Partners - receive these benefits: • Acknowledgement on the St John SA website • Recognition in our Annual Report • Credit in our Corporate Video Also included in all levels when sponsoring our CPR Lab: See your brand on project marquees and signage during a community rollout of Public Access Defibrillators that is gaining immense publicity. Beyond this project, the vehicle will be utilised at events across the State.
ADVERTISING VALUE EQUIV.
3.35MIL 3,056,598 3,056,748 3,472,598 REACH PER ANNUM 3,065,598 3,126,598 3,057,598 3,057,371 3,062,738 3,056,598 4,761,198
EVENTS TRAINING FAIS CADETS COM CARE RESTOCKING GOLF DAY BADGE DAY AWARDS DAY CPR LAB
$36K $87K $37K $35K $39K $35K $51K $35K $36K $69K
TOTAL
$114.9K
$20K
Sponsorship Package
Bringing 100+ Public Access Defibrillators into regional SA: Get involved by sponsoring our CPR Lab!
The above figures for Total Reach per Annum and Total AVE account for overlaps in media portfolios between activities and events.
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ST JOHN AMBULANCE AUSTRALIA SA INC ABN 42 947 425 570 RTO 88041 St John Ambulance Australia
Head Office South Australia 85 Edmund Avenue Unley South Australia 5061
SPONSORSHIP PROGRAM
Cost per unit (to reach 1 person)
$ 0.013 $ 0.740 $ 0.013 $ 0.082 $ 0.049 $ 0.009
NEWS PRINT MAGAZINE PRINT TVC* BILLBOARD RADIO DIGITAL
2019/2020
AVE RATE CARD The following standard industry rates were used in calculating the Advertising Value Equivalent (AVE) in this document based on FY2017/18 figures.
*Excludes creative investment costs
JOINAWINNINGTEAM! SPONSOR ST JOHNSA 1300 78 5646 | stjohnsa.com.au
Thank you to last year’s sponsors!
Gift in-kind sponsors:
Black Stump Wines Automasters Fabal Wines SkyRd Estate Winery Mallee Estate Wines Angove Salena Estate Wines The Unley
Royal Cleaning Arkaba Hotel
A Mother’s Milk Café Twenty Third Street Distillery Next Gen Memorial Drive SPACE Events Rusden Wines Priceless Art Store
Vine Inn Barossa Australian Paving Centre Maggie Beer’s Farm Shop Chateau Dorrien Majestic Hotel Erica Fotineas – Artist HandleBar Adelaide F45 Training
Holiday Inn Express Adelaide Zoo Hahndorf Resort Lagrou Partners Vinpac Beresford Patritti Wines Accolade Wines
Peel St Restaurant Lindsay Wine Estate Corporate Traveller Kimberly James Furniture Axia Hair La Scala Café & Pizzeria
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